All the available categories for the Adweek Experiential Awards are listed below, along with their category descriptions, to help you choose where to enter your work.
Spend Category Award
Experiential Activation Less than $1 Million – Open to brand activations with a budget of less than $1 million
Experiential Activation $1 Million to $2 Million – Open to brand activations with a budget of between $1 million and $2 million
Experiential Activation $2 Million to $5 Million – Open to brand activations with a budget of between $2 million and $5 million
Experiential Activation $5 Million Plus – Open to brand activations with a budget of more than $5 million
Brand Category Awards
Experiential Activation by Auto Brand – Opened to any brand activation by any auto manufacturer, brand or company in allied field
Experiential Activation by Retail Brand – Open to any brand activation by any retail company, brand or company in allied field
Experiential Activation by Technology Brand – Open to any brand activation by any technology company, brand or company in allied field
Experiential Activation by a Media Brand – Open to any brand activation by any media company, brand or company in allied field
Experiential Activation by a Packaged Goods Brand – Open to any brand activation by any CPG company, brand or company in allied field
Experiential Activation by an Entertainment Brand – Open to any brand activation by any Entertainment company, brand or company in allied field
Experiential Activation by a Spirits Brand – Open to any brand activation by any spirits company, brand or company in allied field
Experiential Activation by a Beverage Brand – Open to any brand activation by any beverage company, brand or company in allied field
Experiential Activation by a Travel Brand – Open to any brand activation by any travel company, brand or company in allied field
Best Use of / Best Categories
Best Use of AI in an Experiential Activation – Open to any brand activation deploying artificial intelligence or machine learning as a central component, focus or feature of the campaign and KPI targets.
Best Use of Mobile in an Experiential Activation – Open to any brand activation deploying mobile technology as a central component, focus or feature of the campaign and KPI targets.
Best Use of Video in an Experiential Activation – Open to any brand activation deploying video as a central component, focus or feature of the campaign and KPI targets.
Best Use of Data Insights in an Experiential Activation – Open to any brand activation deploying data insights as a central component, focus or feature of the campaign and KPI targets.
Best Use if Out-of-Home Media in an Experiential Activation – Open to any brand activation deploying out-of-home media as a central component, focus or feature of the campaign and KPI targets.
Best Use of Social Media in an Experiential Activation – Open to any brand activation deploying social media as a central component, focus or feature of the campaign and KPI targets.
Best Use of Commerce in an Experiential Activation – Open to any brand activation deploying commerce as a central component, focus or feature of the campaign and KPI targets.
Best Use of Celebrity in an Experiential Activation – Open to any brand activation leveraging and deploying celebrity as a central component, focus or feature of the campaign and KPI targets.
Best Use of Music/Audio in an Experiential Activation – Open to any brand activation deploying music or audio as a central component, focus or feature of the campaign and KPI targets.
Best Use of Partnership in an Experiential Activation – Open to any brand activation leveraging and deploying unique partnerships as a central component, focus or feature of the campaign and KPI targets.
Best Use of Influencers in an Experiential Activation – Open to any brand activation leveraging and deploying influencers as a central component, focus or feature of the campaign and KPI targets.
Best Sports-Related Experiential Activation – Open to any brand activation deploying sports as a central component, focus or feature of the campaign and KPI targets.
Best Event/Conference Experiential Activation – Open to any brand activation deploying an event/conference as a central component, focus or feature of the campaign and KPI targets.
Best Pop Up Experiential Activation – Open to any brand activation deploying a pop-up strategy and tactics as a central component, focus or feature of the campaign and KPI targets.
Best Long-Running Experiential Activation – Opened to any brand activation deploying an extended (one month or more) run strategy and tactics as a central component, focus or feature of the campaign and KPI targets.
Best Community-Focused Experiential Activation – Open to any brand activation deploying a community-focused strategy and tactics component, focus or feature of the campaign and KPI targets.
Best International Experiential Activation – Open to any brand activation executed outside the United States
Best Experiential Activation is Support of Diversity and Inclusion – Open to any brand activation designed and deployed to support diversity and inclusion as a central component, focus or feature of the campaign and KPI targets.
Best Cause-Related Experiential Activation – Open to any brand activation designed and deployed to support cause-relations as a central component, focus or feature of the campaign and KPI targets.
Best Ecologically Responsible Experiential Activation – Open to any brand activation deploying an ecologically responsible campaign.
Best of the Year Categories
Experiential Agency of the Year – Open to any experiential agency working on brand activations
Experiential Brand of the Year – Open to any brand deploying experiential executions and campaigns
Experiential Executive of the year – Open to any executive, agency or brand, working on experiential executions and campaigns
Experiential Rising Star of the Year – Open to any executive, agency or brand, working on experiential executions and campaigns under the age of 30
Special Awards Categories
The xG Award – Open to the most extreme and experimental guerilla experiential executions in a campaign
The Brave Heart Award – Open to the biggest experiential risk taken and reward gained in a campaign
The Adweek AXA Award for the most creatively effective activation — (Best in Show) Open to activations that can show a direct connection between campaign creative execution and returns on KPIs
