All the available categories for the Adweek Experiential Awards are listed below, along with their category descriptions, to help you choose where to enter your work.​

Spend Category Award

Experiential Activation Less than $1 Million
– Open to brand activations with a budget of less than $1 million

Experiential Activation $1 Million to $2 Million – Open to brand activations with a budget of between $1 million and $2 million

Experiential Activation $2 Million to $5 Million – Open to brand activations with a budget of between $2 million and $5 million

Experiential Activation $5 Million Plus – Open to brand activations with a budget of more than $5 million

Brand Category Awards

Experiential Activation by Auto Brand – Opened to any brand activation by any auto manufacturer, brand or company in allied field

Experiential Activation by Retail Brand – Open to any brand activation by any retail company, brand or company in allied field

Experiential Activation by Technology Brand – Open to any brand activation by any technology company, brand or company in allied field

Experiential Activation by a Media Brand – Open to any brand activation by any media company, brand or company in allied field

Experiential Activation by a Packaged Goods Brand – Open to any brand activation by any CPG company, brand or company in allied field

Experiential Activation by an Entertainment Brand – Open to any brand activation by any Entertainment company, brand or company in allied field

Experiential Activation by a Spirits Brand – Open to any brand activation by any spirits company, brand or company in allied field

Experiential Activation by a Beverage Brand – Open to any brand activation by any beverage company, brand or company in allied field

Experiential Activation by a Travel Brand – Open to any brand activation by any travel company, brand or company in allied field
 

Best Use of / Best Categories

Best Use of Mobile in an Experiential Activation – Open to any brand activation deploying mobile technology as a central component, focus or feature of the campaign and KPI targets.

Best Use of Video in an Experiential Activation – Open to any brand activation deploying video as a central component, focus or feature of the campaign and KPI targets.

Best Use of Data Insights in an Experiential Activation – Open to any brand activation deploying data insights as a central component, focus or feature of the campaign and KPI targets.

Best Use if Out-of-Home Media in an Experiential Activation – Open to any brand activation deploying out-of-home media as a central component, focus or feature of the campaign and KPI targets.

Best Use of Social Media in an Experiential Activation – Open to any brand activation deploying social media as a central component, focus or feature of the campaign and KPI targets.

Best Use of Celebrity in an Experiential Activation – Open to any brand activation leveraging and deploying celebrity as a central component, focus or feature of the campaign and KPI targets.

Best Use of Music/Audio in an Experiential Activation – Open to any brand activation deploying music or audio as a central component, focus or feature of the campaign and KPI targets.

Best Use of Partnership in an Experiential Activation – Open to any brand activation leveraging and deploying unique partnerships as a central component, focus or feature of the campaign and KPI targets.

Best Use of Influencers in an Experiential Activation – Open to any brand activation leveraging and deploying influencers as a central component, focus or feature of the campaign and KPI targets.

Best Sports-Related Experiential Activation – Open to any brand activation deploying sports as a central component, focus or feature of the campaign and KPI targets.

Best Event/Conference Experiential Activation – Open to any brand activation deploying an event/conference as a central component, focus or feature of the campaign and KPI targets.

Best Pop Up Experiential Activation – Open to any brand activation deploying a pop-up strategy and tactics as a central component, focus or feature of the campaign and KPI targets.

Best Long-Running Experiential Activation – Opened to any brand activation deploying an extended (one month or more) run strategy and tactics as a central component, focus or feature of the campaign and KPI targets.

Best Community-Focused Experiential Activation – Open to any brand activation deploying a community-focused strategy and tactics component, focus or feature of the campaign and KPI targets.

Best International Experiential Activation – Open to any brand activation executed outside the United States

Best Experiential Activation is Support of Diversity and Inclusion – Open to any brand activation designed and deployed to support diversity and inclusion as a central component, focus or feature of the campaign and KPI targets.

Best Cause-Related Experiential Activation – Open to any brand activation designed and deployed to support cause-relations as a central component, focus or feature of the campaign and KPI targets.

Best Ecologically Responsible Experiential Activation – Open to any brand activation deploying an ecologically responsible campaign.


Best of the Year Categories

Experiential Agency of the Year – Open to any experiential agency working on brand activations

Experiential Brand of the Year – Open to any brand deploying experiential executions and campaigns

Experiential Executive of the year – Open to any executive, agency or brand, working on experiential executions and campaigns

Experiential Rising Star of the Year – Open to any executive, agency or brand, working on experiential executions and campaigns under the age of 30
 

Special Awards Categories

The xG Award – Open to the most extreme and experimental guerilla experiential executions in a campaign

The Brave Heart Award – Open to the biggest experiential risk taken and reward gained in a campaign

The Adweek AXA Award for the most creatively effective activation — (Best in Show) Open to activations that can show a direct connection between campaign creative execution and returns on KPIs